Genre: Horror
Genre conventions: Monster that is strong and mysterious, jump scares, dark setting or claustrophobic, music with and sounds with eerie or ominous effect, suspense, sometimes gore, weapon, a symbol directed towards monster.
Marketing Strategies: there are many marketing strategies to horror such as in real life experiences. For example, the movie smile is having people go around to famous places such as baseball games and wearing shirt that stands out and is about the movie, sitting where a camera can show them and then just smile in an ominous manner.
|The conjuring: The conjuring has some really great editing and lighting, I really like the lighting in this scene especially as it makes it feel more suspenseful.
IT: In the movie IT, pennywise has really good costuming which I really like, because it is unique and creative and very popular now-a-days as well.
Hereditary: The move hereditary is a really great movie in the aspect of creepiness as it can get weird and scary all together. (Even me as someone who likes horror movies got nightmares which I usually don't from horror movies)
Halloween: Halloween is an iconic horror movie as it is very popular, in fact, it was good enough to become my Halloween costume a few years back.
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